Event / OOH

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Black Rainbows are the marks skateboards leave on walls after a wallride. To see the marks as rainbows is to see through the eyes of a skateboarder, where everyday objects are seen in a new light, for a new purpose.

To kick off a year celebrating the Vans Era, the first shoe for skateboarding designed by skateboarders we wanted to remind people that skateboarders see the world differently. And if it wasn't for one group of skateboarders in particular (Venice's Z-boys), modern skateboarding would be very different. And we wouldn't have the Vans Era.

The event took place in Venice, the birthplace of modern skateboarding and home to Tony Alva, designer of the Era. The event included a reproduction of a 1970s teenage surfer's bedroom, part of the infamous "dog bowl" -- a backyard pool nearby where Tony Alva executed the first air. Venice legends Suicidal Tendencies and X performed.

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Credits

My role: CD

AD: David Happekotte
CW: Griffin Collins
ED: Emily Phipps