Digital / OOH / Event

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Vans Checkerboard Day is a global initiative established to champion the power of creative expression around the world. Following a period of isolation, 2021's Checkerboard Day focused on the vital role creativity plays in helping individuals and communities address mental health and well-being. Vans will supported 10 charities from around the world whose shared purpose is to use programs focused on creativity as resources for coping with the stressors that impact mental health and well-being, by donating $1 million USD.

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Credits

My role: CD
AD: Tony Bertolino
Agency: Grand Army