Digital / Event / OOH / InStore

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In Spring 2019, Vans launched a new technology. It was a softer internal sole that didn't effect the outside look of the shoe, an important thing when dealing with the iconic design of Vans Classics.

With this launch, we wanted to reassure and remind people that you don't have to sacrifice your style for comfort.

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Credits

My role: CD

AD: Ako Jefferson
DAD: Christopher Hinger
ED: Emily Phipps
Photographer: Stephanie Gonot