Broadcast / Event / Digital

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Apple does not look back. 

But to mark the anniversary of 40 years of iconic and transformative products they might look back a little, maybe for 40 seconds.

The brand and its contributions sit powerfully in the minds of their fans. This purely typographic look back, titled “40 Years in 40 Seconds”, was intended to spark memories and images in the minds of those fans. 

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Credits

My role: ACD / Art Director

ACD / Writer: Heather Larimer
ECD: Julia Leach / Danielle Flagg