Broadcast / Digital

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To relaunch the style department at Target, we looked to the brand’s past.

Target has always stood for a brighter, more optimistic, better designed version of the things around us.

With this campaign, TargetStyle, we celebrate this by reimagining the ordinary as extraordinary. 

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Credits: 
My role: CD / Art Director 

CD / Writer: Steven Brinlee
ECD: Michael Ian Kaye

Director: Joel Kefali
Music: Questlove / Charli XCX