Heineken: Déjà Vu
Part of the "Legends" campaign, this story announces the arrival of a new bottle to the U.S. market.
The new Star Bottle design represents a more modern take on the brand’s iconic green bottle, featuring the same legendary taste that reinforces the brand’s upscale status. The taller, sleeker and modern “Star Bottle,” available in 170 markets around the world was being rolled-out nationally in the US.
Credits:
My role: CD / Art Director
CD / Writer: Noah Phillips
ECD: Scott Vitrone / Ian Reichenthal
Director: Rupert Sanders