Target: TargetStyle
To relaunch the style department at Target, we looked to the brand’s past. Target has always stood for a brighter, more optimistic, better designed version of the things around us. With this campaign, TargetStyle, we celebrate this by reimagining the ordinary as extraordinary.
My role: CD / Art Director
CD / Writer: Steven Brinlee
ECD: Michael Ian Kaye
Director: Joel Kefali
Music: Questlove / Charli XCX
Creative Idea
Target has created a design vernacular through it’s sensibility of modern and affordable design.
TargetStyle is an expression of this.
Insight
Target’s design sensibility turns the ordinary into something extraordinary.
Execution
To create a sense of cultural relevency, the campaign’s series of short videos, speak to specific groups on both traditional broadcast and social channels.
Some videos reflected a specific media buy (NASCAR, NBA Finals) and others a popular hashtag.
Campaign Video 👇 ⬇️
Campaign Photography 👇 ⬇️
