Target: TargetStyle
To relaunch the style department at Target, we looked to the brand’s past. Target has always stood for a brighter, more optimistic, better designed version of the things around us. With this campaign, TargetStyle, we celebrate this by reimagining the ordinary as extraordinary.
My role: CD / Art Director
CD / Writer: Steven Brinlee
ECD: Michael Ian Kaye
Director: Joel Kefali
Music: Questlove / Charli XCX
Creative Idea
Target has created a design vernacular through it’s sensibility of modern and affordable design.
TargetStyle is an expression of this.
Insight
Target’s design for all philosophy turns the ordinary into something extraordinary.
Execution
To create a sense of cultural relevency, the campaign’s series of short videos, speak to specific groups on both traditional broadcast and social channels.
Some videos reflected a specific media buy (NASCAR, NBA Finals) and others a popular hashtag.
Campaign Video 👇 ⬇️
Campaign Photography 👇 ⬇️
