Target: TargetStyle
Target has always been known for modern and affordable design. To define and celebrate this, we created a new design vernacular: TargetStyle - a brighter, better designed, more optimistic version of the things around us. TargetStyle is where the ordinary becomes extraordinary.
This campaign relaunched Target's style departments through a series of short :15 videos. To create cultural relevance, the videos focused on specific groups on both traditional broadcast and social channels.
Creative Idea
Target has created a design vernacular through it’s sensibility of modern and affordable design. TargetStyle is an expression of this.
Insight
Target’s design for all philosophy turns the ordinary into something extraordinary.
Execution
To create cultural relevance, the campaign’s series of short videos, speak to specific groups on both traditional broadcast and social channels.
Some videos reflected a specific media buy (NASCAR, NBA Finals) and others a popular hashtag.
Context
Campaign Video
Campaign Photography
Credits:
My role: CD / Art Director
CD / Writer: Steven Brinlee
ECD: Michael Ian Kaye
Director: Joel Kefali
Music: Questlove / Charli XCX