Vans: Ultrarange
Often on trips, the journey is as interesting and inspiring as the place you were heading to. This is also true with creative pursuits, where "happy accidents" and unexpected inspiration can take you to new places - and also, the Vans Ultrarange. It was built for the journey, as well as the destination.
In this campaign, four artists are documented as they go on a journey for inspiration. And show that "getting there" is a relative thing.
Approach
Document four artists on creative inspiration trips.
The artists were encouraged to stay off the main path and have no true destination.
Context
Campaign
Campaign Photography
Credits:
My role: CD
AD: Nomi Malik
Photo: Matt Correia
Video: Reagan Ritchie
Talent: John Zawaba / Upendo / Taylor / Lee Ann Currin