Vans: Classic Since Forever
From the moment of invention, some things are just always classic. This campaign celebrates this timeless, always cool nature of Vans classics. Anderson.Paak and a group of young creatives were enlisted to bring this Classic campaign to life.
My role: CD
ACD: Ako Jefferson
AD: Joel Vandruff
Photographer: Arielle Bobb-Willis
Director: Matt Bieler
Creative Idea
Tell the story of the constant relevance of Vans classics with the new generation of creative people who are driving culture forward.
Insight
Some designs are born classic. The five core Vans silhouettes are just this. They’ve been classic from the moment they were created, and adapt to each new generation and style.
Results
The campaign drove $120M in footwear revenue, or 65% of all Q2 revenue.
Campaign 👇 ⬇️
Lifestyle Photography 👇 ⬇️
