Vans: Classic Since Forever

Some designs are born classic. The five core Vans silhouettes are just this. They’ve been classic from the moment they were created, and adapt to each new generation and style.

This campaign celebrates this timeless, always cool nature of Vans classics. Anderson.Paak and a group of young creatives were enlisted to bring this Classic campaign to life.

Creative Idea

Tell the story of the relevance of Vans classics with the new generation of creative people who are driving culture forward.

Insight

Some designs are born classic. The five core Vans silhouettes have been classic since the moment they were created, and adapt to each new generation and style.

Results

The campaign drove $120M in footwear revenue, or 65% of all Q2 revenue.

Context