Vans: Comfycush

Vans launched a new technology, a softer internal sole that didn't effect the iconic design of Vans Classics.

With this launch, we wanted to reassure and remind people that you don't have to sacrifice old school style for comfort.

My role: CD
AD: Ako Jefferson
DAD: Christopher Hinger
ED: Emily Phipps
Photographer: Stephanie Gonot

Campaign 👇 ⬇️

OOH 👇 ⬇️

LAUNCH EVENT 👇 ⬇️

TRIPPY VIDEOS 👇 ⬇️

A series of “comfy” short animations were made specifically for late nite stoners watching Adult Swim.

To continue the “classics meet comfort” concept, we chopped and screwed a classic song by Bad Brains.